Essay about Marketing Plan - 1271 Words

AN IDEA FOR AN ADVERTISING CAMPAIGN AND THEIR EXPLANATION In todays very competitive marketplace a strategy that insures a consistent approach to offering a product or service in a way that will outsell the competition is critical. However, in concert with defining the marketing strategy it must also has a well defined methodology for the day to day process of implementing it. It is of little value to have a strategy if you lack either the resources or the expertise to implement it. In the process of creating a marketing strategy it must consider many factors. Of those many factors, some are more important than others. Because each strategy must address some unique considerations, it is not reasonable to identify every important†¦show more content†¦In order to prepare this report pollster used a statistical method. Owner did research on similarities among students based on mode of studies – full time and part time. 99,9% of the students interviewed, used Internet more than one time a day. Only 0,01% of students do not use internet. Most of the students used Internet for learning. There is every indication that they tried the Internet as a very important learning assistance. Vision our vision is t be known as the best and creative computer training center and internet provider in the area Mission bringing the whole world closer. Goal Our goal is to increase and gain more market share. We need to improve co-hesiveness within our team members. We must encourage creativity and research work. Keeping current image of the enterprise, To open new branches at the city, To every tree years put new range of services, To gain an advantage on local market, To gain real income from business activity, To gain at least 5% rate of return. Objective We want to increase the market share by 10% as the year goes by in our entire sector . Target Market Our target market is anybody who wants to exposed to the wonderfull world of the world wide web of 16 to 40 years of age for higher education abroad or locally. Also, geographically, we want to target people with very little knowledge of how to use the computer,Show MoreRelatedA Marketing Plan For A New Marketing Strategy966 Words   |  4 Pagesthe governmental legal requirements and, on the other hand, defines the organization’s policy administration. For a triumphant marketing plan, understanding the government legal approaches allows for efficient operation and inter-relationship with other organization. Similarly, internal legal policies allow the company to uphold its operation in a set manner. 4.0: Marketing Audit A market audit process is a tool that can never be neglected despite the situation. However, very few companies carryRead MoreMarketing Plan For A Small Business2998 Words   |  12 Pagesin detail. †¢ The benefits of TQM when implementing the strategic plan to meet goals or increasing profit within a small business. †¢ The economy’s motivation of small businesses stability as compared to large businesses that are well established, also the financial assistance of other organization including the government. †¢ Different categories of a company and the importance of CRM to any size business. †¢ To compare the marketing plan of a small business and a large business where it reflects theRead MoreMarketing Plan827 Words   |  4 Pagesï » ¿Marketing Business Environment Marketing Planning: An Overview of Marketing 6 main questions to ask in order to create your marketing plan: 1. Where are we now? (Business Mission, Marketing audit, SWOT analysis) 2. How did we get here? (Business Mission, Marketing audit, SWOT analysis) 3. Where are we heading? (Marketing audit, SWOT Analysis) 4. Where would we like to be? (Marketing objectives) 5. How do we get there? (Core Strategy, Marketing mix decisions, Organization, ImplementationRead MoreMarketing Plan3248 Words   |  13 PagesSAMPLE MARKETING PLAN The following pages contain an annotated sample marketing plan for Blue Sky Clothing. At some point in your career, you will likely be involved in writing—or at least contributing to –a marketing plan. And you’ll certainly read many marketing plans throughout your business career. Keep in mind that the plan for Blue Sky is a single example; no one format is used by all companies. Also, the Blue Sky plan has been somewhat condensed to make it easier to annotate and illustrateRead MoreMarketing Plan4753 Words   |  20 Pagesresponsible firm by highlighting its products based on ecotourism, community tourism and sustainable tourism. 2. Situation Analysis Blaze Mountain travels and Tours has been operating for several years now. The trips have been well received, and marketing is now critical to its continued success and future profitability. Blaze Mountain travels and tours offer concepts like ecotourism and sustainable tourism to older tourists and hard adventure trips to the student tourists. This target market appreciatesRead MoreMarketing Plan3688 Words   |  15 PagesSITUATION ANALYSIS The marketing environment for LIMCOMA represents overwhelming opportunities. It also contains some challenges that the firm believes it can meet successfully. An illustration below shows a SWOT analysis of the company to highlight LIMCOMA’s strengths, weaknesses, opportunities, and threats. Strengths LIMCOMA’S dedicated founders understand the target market and products. LIMCOMA has achieved distribution in several markets with quick acceptance The firm has a very littleRead MoreMarketing Plan3847 Words   |  16 PagesA marketing plan is a comprehensive blueprint which outlines an organization s overall marketing efforts. A marketing process can be realized by the marketing mix, which is outlined in step 4. The last step in the process is the marketing controlling. The marketing plan can function from two points: strategy and tactics (P. Kotler, K.L. Keller). In most organizations, strategic planning is an annual process, typically covering just the year ahead. Occasionally, a few organizations may look atRead MoreMarketing Planning : The Marketing Plan Essay1545 Words   |  7 PagesTo attract mixed segment ther is need to marketing planning is indeed the key to the whole marketing process. The marketing objectives state just where the company intends to be; at some specific time in the future. James Quinn succinctly defined objectives in general as: Goals state what is to be achieved and when results are to be accomplished, but they do not state how the results are to be achieved. They typically relate to what products will be where in what market. They are essentiallyRead MoreMarketing Plan For Subway Marketing1516 Words   |  7 PagesExecutive summary The marketing plan has close ties with the overall financial and business plan. This plan contents a strategy for success, and breaks it down into coherent, actionable components that will aid The Sub Shop to implement marketing activities to provide a firm return on investment. The following areas will help explain how the company plans to differentiate the business and product offering from the competition, and define the strategy that will drive its business forward. The aimRead MoreMarketing Plan1891 Words   |  8 Pagesa breakeven point in the second year after opening the store and become profitable in the third year of being in this business. In the first year, our profits will be low, due to low sales and high distribution, inventory, marketing and advertising and sales expenses. Marketing expenses will be very high in the first year. We have to inform the customers about this new product and get the consumers to try out this new concept. It will take â€Å"Just passin’ Thru† some time to build up the customer base

Promoting Morality in the Aeneid and Metamorphoses Essay

Promoting Morality in the Aeneid and Metamorphoses Just as the authors of the Bible use an evocative, almost mythological vehicle to convey covenants and laws that set the moral tone for Hebrew and Christian societies, Latin poets Virgil and Ovid employ a similarly supernatural method to foster their own societal and moral goals in Roman society. Where Virgils Aeneid depicts Aeneas as the ideal, duty-bound Roman patriarch absent from the conflicted Rome of Virgils youth, Ovids Metamorphoses lacks the patriotic undertones of Virgils epic. Instead, Ovids lighthearted Metamorphoses depicts several mythical stories - some not unlike the etiological justifications found in the early Hebrew scriptures - which chronicle the†¦show more content†¦(Book VIII, 162-167) Aeneas, knowing full well that his role in the fate of yet-unformed Rome will involve much personal sacrifice and battle, nevertheless shoulders the metaphorical burden of the state and becomes Augustus desired example of new Roman patriotism and loyalty. Aeneas inherent role as an archetypal Roman citizen stems not only from his conscious acceptance of his fate as the founder of Rome, but his relationship with Roman religion and deep sense of duty as well. As the son of Venus, Aeneas is intrinsically tied to Roman religion; though this relationship not as extreme as the connection between Jesus Christ and Christianity, Aeneas is, in many ways, the Christ of Augustus pro-morality propaganda. Where the doctrines of Christianity - reinforced by the popular phrase What would Jesus do? - constantly imply the importance of emulating Christs behavior, Virgil also stresses the importance of emulating Aeneas implicit duty to his state, a duty which caused him to even scorn the love of Dido at the behest of the gods. I should look after Troy and the loved relics Left me of my people. Priams great hall Should stand again; I should have restored the tower Of Pergamum for Trojans in defeat. But now it is the rich Italian land Apollo tells me I must make for; Italy, Named by his oracles. There is my love; There is my country.

Marjane Satrapis Persepolis Essay Example For Students

Marjane Satrapis Persepolis Essay In the 1970s a great power struggle began in Iran, leading to a profusion of civil unrest and mass emigration. In 1941 Iranian monarch Reza Shah, was removed from power by the United States and replaced by his son, Mohammad Reza Shah Pahlavi, who Westernized the highly conservative and religious nation. He continued implementing the Westernized laws set by his father, which were known to discouraged democratic political expression in the public sphere and condemned Islamic fundamentalism (Khosrokhavar 3). The largely conservative citizens of Iran protested the alterations in multiple movements in response to the westernization, financial failures, and perceived belief that the Shah was being controlled by Western powers for control over Irans vast oil supply. January of 1979, the Shah went into exile in Egypt and the devoted Muslim leader Ayatollah Khomeini assumed power, reinstalling the strict, Islamic law; The Constitution allows all laws to be revised . by an Assembly of Expert, which is dominated by conservative clergymen (Khatami 122) . In 1980, Iraqi troops invaded Iran in hopes of capturing the oil- rich country amidst the Revolutionary turmoil, further contributing to Iranian emigration to European countries. The Iran Iraq War continued until 1988. The mass exodus resulted in the forced dispersal, immigration, displacement and establishment of reconfigured transnational communities, now known as the Iranian diaspora (Agnew 19).Such abrupt uprooting of a citizens identity and physical connection to their homeland leads to a conflicting sense of identity and belonging in individuals who are involved in the sudden transition. As a member of the Iranian diaspora, Marjane Satrapi endured many h. .2010. N. pag. Print.Parsa, Misagh. Social Origins of the Iranian Revolution. New Brunswick: Rutgers UP, 1989. Print. Safizadeh, Fereydoun, Persis M. Karim, and Mohammad M. Khorrami. A World Between: Poems, Short Stories, and Essays by Iranian Americans. New York: George Braziller, 1999. Print. Satrapi, Marjane. On Writing Persepolis.†. Pantheon Graphic Novels 1 (2005). Satrapi, Marjane, and Marjane Satrapi. The Complete Persepolis. New York: Pantheon, 2007. Print. Salehi, M. M. Insurgency through Culture and Religion: The Islamic Revolution of Iran. New York: Praeger, 1988. Print. Diaz 13 Shavarini, Mitra K. Desert Roots: Journey of an Iranian Immigrant Family. El Paso, TX: LFB Scholarly Pub., 2012. Print. Talebi, Shahla, and Su?da?bah Ardava?n. Ghosts of Revolution: Rekindled Memories of Imprisonment in Iran. Stanford, CA: Stanford UP, 2011. Print.